Paul’s Boutique was founded in 2000 by creative duo Paul Slade & Emma Minford. Armed with his innovative and edgy designs, Paul opened a stall in London’s Portobello Market, the incredible response to his designs and styles could never have been anticipated. From these modest beginnings, Paul’s Boutique has grown to become a global fashion brand, stocked in stores in over 20 Countries. Additionally, there are free standing Paul’s Boutique stores in South Korea and Shop in Shops in premium Department Stores. Today, Paul as Creative Director and his team continue to develop their unique styles and designs from their West London studio.